Marketing your roofing company should be one of the first things on your mind, even before you open the doors for business. The days when marketing was simple and done on TV and through fliers on people’s windows or at the local Piggly-Wiggly are long gone. Today, everything is done digitally online, and if you want to see your roofing company succeed, you’re going to have to get on board.
The myth that marketing your roofing company has to be expensive isn’t true. You can start a marketing campaign or even a marketing project without having to spend a ton of money that could be going into your roofing company itself. In this article, you’ll find a few tips on how to market your roofing company and achieve success along the way.
Create a web and mobile-friendly website.
It’s almost unheard of not to have a strong presence online in today’s digital age. That presence starts with a well-put-together and mobile-friendly website. Your website should be clean, up-to-date, easy to read, easy to navigate, and fast to load. Your roofing company’s potential customers don’t want to have to sit and wait for your website to load.
Answer questions on your website.
Another thing you need to do is answer questions on your website. While this tip may sound simple, it’s doubtful that many of your competitors are doing it. Your roofing company wants to be ahead of the game. Answering questions such as how much it will cost to install a new roof, or whether potential customers can get a roof repair estimate. Having information available about whether it’s wise to repair a roof or buy a new roof can help you get business because people are getting their answers right there on the website.
Of course, you’re still going to want to schedule an appointment to give the homeowner an estimate of how much a roof repair or new roof will cost them, but you get the idea. Even answering questions such as which shingle lasts the longest can help a potential customer and show them that you care about the roof over their heads.
Invest in quality marketing software.
While you may be great at marketing project management or have a simply amazing project manager and marketing team, you still need a good quality project management tool to help you along the way. One platform to run all of your marketing campaigns and keep all of your marketing projects in one place will go a long way towards making marketing much easier for your team members. Project management software will help you keep your budget for the project in one place and make it easier to prioritize, plan, deliver and collaborate with your team members.
Jump on the social media bandwagon.
While you might not really want to, you need to take your roofing company onto as many social media platforms as you can. It’s estimated that there is someone on Facebook, Twitter, Instagram, and other major social media sites 24/7, 365 days a year. That’s a lot of time in which someone could be finding your roofing company and calling you for an estimate.
Don’t forget old-school marketing tactics.
Even in this day of everything being online and marketing being done digitally, some old-school marketing tactics can still be successful and certainly still have their place in marketing campaigns. One of the best ways to get the word out there about your roofing company is by word-of-mouth. A happy customer will tell their friends and family about you, and they will tell their friends and family, so by just doing quality work, you’ll be advertising your business through one of the oldest forms of marketing out there.
These are just a few tips on how to market your roofing company you should consider. Remember, you can’t be a successful business if no one knows you exist.